TOP 10 Tools to Excel at Sales Audience Segmentation
Sales segmentation is a crucial strategy for maximizing the effectiveness of your prospecting efforts and increasing your revenue.
By breaking down your target market into more specific and manageable segments, you can tailor your approaches, use relevant icebreakers, consider what your product or service offers to this specific audience, and better meet the needs and preferences of your potential customers.
In sales, especially in sales automation, segmentation is absolutely essential. It relies on accurate data and behavioral analytics to refine sales tactics and improve conversion rates.
This article explores the tools that enable you to follow best practices and techniques for effective segmentation, giving you the keys to turning prospects into loyal customers while optimizing your sales strategy.
Why Is Audience Segmentation Important?
Audience segmentation allows you to divide a large audience into smaller, more homogeneous groups based on specific criteria such as industry, position, company size, and more. By optimizing their segmentation, companies and sales teams can craft more precise messages, leading to higher conversion rates.
By segmenting your audience, you can better understand who your customers are and what they need. This allows you to create messages that resonate with them, leading to greater engagement in your outreach efforts.
Additionally, audience segmentation can help you identify new market opportunities, improve your products and services, and increase your return on investment.
The 3 Key Systems for B2B Segmentation
The 3 main criteria for sales segmentation are:
- Geographical criteria: such as country, city, or even a specific area within a city.
- Professional sociodemographic criteria: the type and size of the company, the targeted position, the industry, the age of the targeted individuals, etc.
- Professional psychographic criteria: creating personas to understand the challenges, needs, interests, or pain points of the target audience to tailor the approach not just to the targeted market or company type but also to the individual who will be contacted on LinkedIn.
Tools That Help You Segment Better Than Ever
Automation tools offer exceptional targeting capabilities in lead acquisition. By using specific criteria like industry, geographical location, job title, and other relevant information, teams can identify leads that best match their ideal profile. This heightened precision ensures that generated leads are highly qualified, thereby increasing conversion chances.
1. Kanbox
Kanbox is a comprehensive SaaS solution that simplifies LinkedIn and Sales Navigator prospecting and network management tasks.
From the moment you download it, you'll see its potential: with just two clicks, your entire LinkedIn is organized, and your inbox becomes easy to manage.
What We Like About Kanbox for Better Segmentation
- Its simplicity and ease of use, with a user interface that helps organize contacts according to the desired segmentation.
- Its unique advanced filters that enhance LinkedIn's native features.
- Its ultra-efficient email finder, reducing the need for additional data enrichment software.
- The Kanban-style CRM that allows for extreme segmentation before, during, and after a campaign, which is a significant advantage over other competitors.
Kanbox Pricing
Starts at 40€ for the Scraping version and 50€ for the Outreach version.
2. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a well-known social selling tool. It allows you to target the right people, stay informed about key updates, and build relationships, but it's limited in segmentation and can be particularly cumbersome. The reliability of the information can make it challenging to reach these audiences effectively.
What We Like About Sales Navigator
Directly integrated with LinkedIn, Sales Navigator provides decent filtering for profiles and companies. However, that's where it ends, and you'll need additional tools to make it truly useful for deeper segmentation.
Moreover, because people can self-classify on LinkedIn, you must verify the lists provided by Sales Navigator, as they are not always 100% accurate.
Sales Navigator Pricing
80€ per month (annual) or 100€ per month
3. Lagrowthmachine
La Growth Machine allows you to scrape LinkedIn and gather all the information about your prospects to completely personalize your entire outreach: email, LinkedIn invitation/message, Twitter, delay, and condition...
What We Like About La Growth Machine
It is possible to fully customize each of your scenarios—from scratch (only with the more expensive version) or from an existing template. The customization options for your prospecting efforts are numerous.
Pricing for La Growth Machine
The pricing has three plans, starting at 80€ per month to launch your Sales Automation machine.
4. Dux-Soup
Dux-Soup is a LinkedIn automation tool available as a Chrome extension. It connects automatically to your LinkedIn account, allowing you to visit, scrape, and send messages to your leads and prospects directly from the social network.
What We Like About Dux-Soup
Dux-Soup is quite a comprehensive tool, enabling everything from scraping to segmentation before reaching out to leads on the same platform. However, its segmentation capabilities are somewhat lacking in filters and classification. It's suitable for basic segmentation, but for more advanced personalization, you may need a different tool.
Dux-Soup Pricing
Starting at 9.92€ for basic prospecting, but to use Dux-Soup's integrations and connect it to your Sales Machine, you'll need the Dux-Soup Turbo subscription, starting at 36.25€ per month.
5. Phantombuster
Phantombuster is the go-to tool for LinkedIn scraping, allowing you to create workflows and automate your B2B prospecting from the professional social network.
Scraping LinkedIn, sending hyper-personalized messages, connection requests—each phantom/workflow is pre-configured, letting you focus on your content and copywriting.
What We Like About Phantombuster
Phantombuster is perhaps the best-known tool for scraping, segmenting, and automating prospecting from LinkedIn (and beyond), offering over 50 LinkedIn/LinkedIn Sales Navigator automations.
It's possible to scrape LinkedIn profile data:
- From a LinkedIn or LinkedIn Sales Navigator search
- From likes on a post
- From comments on a post
- From a simple LinkedIn URL
- From a LinkedIn group
- From your company's page followers
However, to achieve deep audience segmentation, you'll need to add a bit of manual work.
Phantombuster Pricing
Starting at 48$, which gives you 20 hours of execution time per month, 5 automation workflows, and 500 email enrichments.
6. Dripify
Dripify is a LinkedIn automation tool that lets you prospect based on LinkedIn searches. It's a good complement to Sales Navigator, but it’s more challenging to use without pre-segmented leads.
What We Like About Dripify
This tool is quite powerful for outreach campaigns based on Sales Navigator searches, a significant advantage. However, it lacks a step for lead input before reaching out to the audience.
Dripify Pricing
Starting at 60$ for the relatively comprehensive Pro version.
7. Waalaxy
Waalaxy is a multi-channel automation and prospecting platform, available as a Chrome extension: scrape LinkedIn, automate profile visits, send messages, or connection requests.
What We Like About Waalaxy
Waalaxy allows you to create multi-channel prospecting sequences via LinkedIn, email, or Twitter with great ease, which optimizes contact points with leads. The tool is quite comprehensive and lets you easily launch multi-channel campaigns. In terms of segmentation, you can use the Chrome app or their efficient email finder.
Waalaxy Pricing
Starting at 30€, with unlimited tasks but limited access to automatic prospecting sequences.
8. Lemlist
The tool has become more than just a Cold Email solution. Lemlist now allows you to scrape target data on LinkedIn and enrich it.
What We Like About Lemlist
Lemlist allows you to easily create hyper-personalized multi-channel sequences, thanks to the "liquid" language and custom image options. Regarding segmentation, besides scraping, they recently launched a B2B contact database with a reasonably high email accuracy rate. It's worth keeping an eye on how the tool evolves, as this
is the only segmentation option Lemlist offers.
Lemlist Pricing
Starting at 50€: LinkedIn scraping, data enrichment, and sending Cold Mails, LinkedIn invitations, or messages.
9. Dropcontact
Dropcontact is a tool that allows you to manage your prospects, execute automated lead generation campaigns, and manage your inbox.
What We Like About Dropcontact
Dropcontact is a bit of a go-to tool in the startup sphere to enrich a rather poor database. It can combine well with other tools on this list to develop a powerful, precise, and effective segmentation strategy that encompasses the 3 main segmentation criteria outlined earlier in this article.
Dropcontact Pricing
Pay-per-search starting at 24€ for 1,000 searches.
10. Linked Helper 2
Linked Helper 2 is a specialized software for LinkedIn, offering scraping and LinkedIn automation. The solution allows you to create prospecting scenarios on LinkedIn: profile visits and scraping, auto-follow, automatic messaging, and invitation scheduling.
What We Like About Linked Helper 2
If your prospecting efforts focus on LinkedIn, Linked Helper 2 is an ideal choice. The tool is easy to use and offers many features: LinkedIn profile visits and scraping, connection requests, auto-following, and more. However, it doesn't allow for broader segmentation than that provided by Sales Navigator searches.
Linked Helper 2 Pricing
Starting at 8.25$/month with limited features (with a 12-month commitment). All features are available in the higher-tier plan.
As you've probably gathered, each of these tools has its strengths and weaknesses, and the best choice for you will depend on your specific needs, budget, or other features you're looking for in addition to segmentation for prospecting campaigns.
We believe there is no perfect tool, as every need and use case is different. However, if you're looking for a comprehensive tool that allows scraping, segmentation, and outreach while offering other interesting features for prospecting at an affordable price, Kanbox is a tool you might want to give a try.
